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Events for May 25, 2017

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9:00 am

PART ONE: KEYNOTE ADDRESS – The Future of Social Impact Storytelling: What Will Change, What Won’t and Why It Matters

May 25 @ 9:00 am - 10:15 am

John Trybus, APR, Managing Director and Adjunct Professor Georgetown University's Center for Social Impact Communication (CSIC) Everywhere you turn within the social impact sector practitioners are talking about the power of storytelling. And for good reason. Effective stories create action--they can build movements, mobilize supporters, win elections, and yes, spur donations. History has shown that

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10:30 am

PART TWO: KEYNOTE ADDRESS – Rethinking Influence: Storytelling as the New Currency of Change

May 25 @ 10:30 am - 11:30 am

Social impact organizations must influence target audiences to spark action. But sometimes we get so caught up in working to specifically drive donations that we overly control the story in an attempt to present the "perfect" organization. What if we rethought what influence means and how to achieve it through storytelling? And if we did,

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12:30 pm

Luncheon Plenary: Public Policy and Philanthropy: Shifting Priorities and Seasoned Perspectives

May 25 @ 12:30 pm - 1:00 pm

Steve Taylor, Senior Vice President and Counsel for Public Policy, United Way Worldwide is a primary liaison between United Way and the national charitable sector in Washington, D.C. Mr. Taylor develops messaging and advocates on behalf of the nonprofit sector, helping to favorably position the sector with the public and lawmakers and implement good government

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1:30 pm

Tracks – 1st Day

May 25 @ 1:30 pm - 5:00 pm

Fundamentals Track Introduction of planned giving fundamentals for professionals with 0-2 years of experience  Sponsored by: BNY Mellon Dean: Hannah S. Olson | Director of Major and Planned Gifts – The Jewish Federation of Greater Washington, United Jewish Endowment Fund   Session 1: Thursday, May 25, 2017 • 1:30 – 2:30 PM Getting Started in

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