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May 2017

PART ONE: KEYNOTE ADDRESS – The Future of Social Impact Storytelling: What Will Change, What Won’t and Why It Matters

May 25 @ 9:00 am - 10:15 am

John Trybus, APR, Managing Director and Adjunct Professor Georgetown University's Center for Social Impact Communication (CSIC) Everywhere you turn within the social impact sector practitioners are talking about the power of storytelling. And for good reason. Effective stories create action--they can build movements, mobilize supporters, win elections, and yes, spur donations. History has shown that stories are inextricably linked to what it means to be human. Before there was formal communication, there were stories told through cave paintings, within ancient…

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PART TWO: KEYNOTE ADDRESS – Rethinking Influence: Storytelling as the New Currency of Change

May 25 @ 10:30 am - 11:30 am

Social impact organizations must influence target audiences to spark action. But sometimes we get so caught up in working to specifically drive donations that we overly control the story in an attempt to present the "perfect" organization. What if we rethought what influence means and how to achieve it through storytelling? And if we did, how do we take advantage of storytelling "change spaces" like virtual reality, citizen storyteller programs, and disruptive characters to do just that? And most importantly,…

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Luncheon Plenary: Public Policy and Philanthropy: Shifting Priorities and Seasoned Perspectives

May 25 @ 12:30 pm - 1:00 pm

Steve Taylor, Senior Vice President and Counsel for Public Policy, United Way Worldwide is a primary liaison between United Way and the national charitable sector in Washington, D.C. Mr. Taylor develops messaging and advocates on behalf of the nonprofit sector, helping to favorably position the sector with the public and lawmakers and implement good government policy, which transcends political parties or ideologies. Join us for an update from a seasoned public policy professional and Capitol Hill insider on policy platforms…

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